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CONTACT: Laura Dunn / (860) 481-3796 / media@dunnmarketing.com
PHOTO: (l to r): Laura Dunn, CEO & Chief Brand Strategist, Dunn Marketing; Marci Seney, Vice President, Client Services, Dunn Marketing
Dunn Marketing’s Brand Refresh for The Prue Law Group Earns 2026 Communicator Award of Distinction
Agency also recognized with two additional 2026 Communicator Awards alongside client WHZ Strategic Wealth Advisors, for three total honors this year
KILLINGLY, CT (July 9, 2026) — Dunn Marketing has been honored with a 2026 Communicator Award of Distinction in the Campaign – Brand Redesign or Refresh category for its work with The Prue Law Group, P.C. Dunn Marketing’s work for the Windham County law firm helped to reposition it from a respected regional practice into a modern, full-service firm with expanded reach across eastern and central Connecticut. The honor is one of three Communicator Awards earned this year by Dunn Marketing and its clients.
The Communicator Awards is one of the largest and most competitive recognition programs honoring excellence, effectiveness, and innovation in marketing and communications. The 32nd Annual Communicator Awards drew more than 3,000 entries from ad agencies, in-house creative teams, design firms, and public relations professionals around the world, with winners selected by The Academy of Interactive & Visual Arts (AIVA), an invitation-only body of more than 1,100 industry leaders from organizations including JPMorgan Chase & Co., FedEx, Netflix, National Geographic Society, and others.
A Brand Built to Grow With Its Region
Dunn Marketing partnered with The Prue Law Group beginning in late 2024, when the more than 45-year-old firm was preparing for a new chapter: growing the estate and business law arms of its practice and expanding its presence beyond its core base in Windham County into the surrounding region, all while protecting the trusted, person-centered reputation it had built since 1980.
The resulting work included a refreshed logo and visual identity, a new brand color palette and voice, a rebuilt website, updated social media presence, refreshed print and digital advertising, and a brand video, along with the strategic research, audience personas, and content planning needed to guide it all. The rollout launched in April 2025.
“The Prue Law Group has spent more than four decades earning their clients’ trust, and our job was to make sure that trust came through in every new brand interaction, even as we positioned the firm for growth in new markets,” said Laura Dunn, CEO and Chief Brand Strategist at Dunn Marketing. “Seeing that work recognized by the Communicator Awards is meaningful, but what we’re really proud of is what it did for our client and the families and business owners they serve,” Dunn said.
In the first full year following the rebrand, The Prue Law Group saw a 13 percent increase in new case files compared to the prior year, including a 93 percent increase in business law cases and a 13 percent increase in estate law cases. The firm also saw an approximate 22 percent increase in revenue, a 57 percent increase in digital ad clicks, and more than double the social media engagement, year over year.
“This recognition validates exactly what we set out to do with Dunn Marketing, and that is to build a brand that reflects more than four decades of history while opening the door for the next generation of clients,” said Attorney Patrick Prue, founder of The Prue Law Group. “We’re very proud of what this brand represents and grateful to the Dunn Marketing team for helping us tell our story in a way that resonates with both the families who have trusted us for decades and the ones who are just getting to know us.”
A Strong Showing Across the Agency’s Client Roster
The Prue Law Group honor comes alongside two additional 2026 Communicator Awards of Distinction earned by Dunn Marketing in partnership with client WHZ Strategic Wealth Advisors: one in the Advertising Campaigns – Financial Services category for WHZ’s television campaign, “Absolute Confidence. Unwavering Partnership. For Life.,” and a second in the Publications – White Paper category for the consumer guide Smart Strategies to Maximize Generational Wealth. WHZ and Dunn Marketing announced those honors separately.
“Three wins across two very different client partners, in three different categories, speaks to the range of work our team takes on every day,” Dunn said. “Whether it’s a law firm building a modern, regional identity or a wealth management firm connecting with clients on some of the most personal decisions they’ll make, our approach is the same: start with empathy and build a brand people trust.”
For more information about Dunn Marketing and its Empathy-Driven Brand Building™ approach to marketing for clients across healthcare, education, finance, law, and the nonprofit sector, visit dunnmarketing.com.
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About The Prue Law Group, P.C.
The Prue Law Group, P.C. has provided trusted legal guidance to individuals, families, and businesses throughout eastern and central Connecticut for more than 45 years. The firm offers counsel in Estate Planning, Estate Settlement & Probate, Elder Law, Title 19 & Conservatorships, Business Law, Real Estate Law, Personal Injury Law, Litigation, and Divorce & Family Law, with offices in Willimantic, Brooklyn, Coventry, and Colchester. Learn more at pruelawgroup.com.
About Dunn Marketing
Dunn Marketing is a strategic brand development and omni-channel marketing agency dedicated to fueling the success of good people doing great work. Founded in 2018, the agency’s six-step Empathy-Driven Brand Building™ process and comprehensive suite of marketing services has fueled success for clients across a variety of life services industries, including healthcare, human services, education, finance, law, and the nonprofit sector. To learn more, visit dunnmarketing.com.
About The Communicator Awards
The Communicator Awards recognizes excellence, effectiveness, and innovation across all areas of communication. Now in its 32nd year, the program has provided an equal opportunity for companies, agencies, organizations, and independent creators to be honored, regardless of team size or project budget. The Communicator Awards is sanctioned and reviewed by The Academy of Interactive & Visual Arts (AIVA), an invitation-only body of more than 1,100 industry leaders from top brands and agencies. For more information, visit communicatorawards.com.
